seo

What had happened?

A client of mine was writing content on his website and he had a question. So I went to see and I noticed something odd in his html. He had a piece of text that he wanted to be strong and emphasized.

Let's say you have a website www.example.com and because of the great content you have put up there, people are starting to link to it.
That's fantastic I hear you say, or is it?
Because people are sloppy, so the link to example.com as well as www.example.com, so when search engines come by they will find example.com and www.example.com
But now you have another even bigger problem, because these search engines will think www.example.com and example.com are two different sites with the same content, and then you will have to wait and see which they will serve to your potential clients. Or worse, you get banned.

OOPS.
What to do now?

Say you want to change pages in your site.

No problem just change it, you say. But is that all?

• Think of all the pages linking to your current site. They all get a "404 page not found" error.
• Think of the search engines which will not produce the right results
• Think of your pagerank which will vanish instantly

The answer to all of these problems are redirects.